The brief

Frog & Wolf PR builds influence for luxury travel and lifestyle brands, but their own website undersold them: dated, vague and speaking to no one in particular. The new site needed to do for Frog & Wolf PR what they do for their high end clients: tell a compelling story to the right audience and start the right conversations.

The brand and strategy

A website doesn’t work in isolation, so the project started with the business, not the site. Market, competitor and customer research, shaped closely with the team, led to a stronger brand with sharper positioning, messaging and tone of voice. The same strategy runs through a refreshed credentials deck, social media templates and an internal brand guidelines website, so every channel tells one story.

The website

• Built around the client: Every page speaks directly to their target prospects, with a clear and easy opportunity to engage.

• An easy first step: A free press release review gives prospects a value-driven reason to get in touch.

• Prospect list growth: A fifth anniversary overlay invites visitors to sign up for their newsletter.

• A track record on show: Over 400 press releases migrated from Wix into a CMS newsroom, showing the range of clients and coverage behind the agency, and easy to update.

• Optimised for AI search: An FAQ section helps AI search tools understand and recommend the agency.

The story so far

Launched on 1 October 2026 for Frog & Wolf’s fifth anniversary, with over 400 press releases moved from Wix to Framer’s CMS. The site is built to generate new business, with case study request and enquiry forms, and a free press release review that captures leads by offering real value. Google Analytics tracks performance against core conversions.